Bredahl Rice posted an update 1 month, 3 weeks ago
Web developers and SEO teams remain locked in a continuous feud divided by the line within the Google sandbox. Each party back up their respective crafts, each believing their work is critical to online success.
On the other hand, the SEO team must bring customers. The opposite must communicate brand experience. Are both important, yet employ different techniques and ideas. How do web design and SEO live together in harmony?
The look Team
Web developers create websites with the client’s audience at heart.
Too frequently they think a user’s experience dictates success. An easy "build it and they’re going to come" mindset pervades their way of site design. It gets better bad.
With a simple level, creative teams long to share with a story. Through design and replica, the c’s needs a brand name and crafts a global for it. They built a web site with a look and theme; an idea and flavour. Often, the simplest way to convey an email is by more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) is becoming more predominant with increased broadband penetration.
Designers intend to make utilization of these technologies since they engage the user. Technological integration helps tell the emblem story and convey design alive. If Flash or Silverlight could make the overall site experience more pleasant and interactive, then designers should put them into action accordingly.
The SEO Team
If the designer tells a story, then your search engineer provides directions towards the lecture hall where it’s told. The SEO side focuses heavily on traffic and visibility, believing a web site have to be seen to become heard.
Now here’s a surprise. Remember those cool technologies the creative team would like to use? Well, SEO desires to make use of them too. They’re just more cautious.
While an SEO-friendly website doesn’t need to be straight HTML, SEO teams need to take into account crawls. Even when a website uses AJAX, key content has to be open to spiders for indexing.
This is where the two teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. So what’s more essential: the experience or even the traffic? What sort of is proper?
It would not all be about Search engine marketing. In case you drive traffic towards a niche site and buyer is sub-par, you disappoint not merely the person but the client as well. Conversely, what good is an eye-catching website if there is no-one to notice? The world wide web is large enough both for experimental web site design and look optimization. It is adequate.
Without simple, the world wide web designer and look engine engineer can find ways to achieve both creative and search interest with out sacrificing the integrity of either.
The main element to such compromises is education. Creative must understand how SEO works; SEO should also see the significance of certain design elements to branding and messaging. Both should also consider how visitors will get to the site. Would they believe it is solely through search? Or will a media blitz (including social websites) help drive traffic towards the web page? These elements has to be considered when negotiating design and optimization issues.
You (The customer) Comes First
Regardless of department affiliation, our web developers and SEO engineer will set your (client) interests before their unique. Clients want both brand identity and search visibility. The creative and SEO teams need to put away their feud to meet such expectations.
Sometimes you might have to forgo a video splash page, or you might need to optimize a Flash microsite. In case you disagree using the other department’s tactics, you will still need these phones achieve project objectives. Our client matters. You matters.
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