Bredahl Rice posted an update 5 months, 2 weeks ago
Web-site designers and SEO teams remain stuck a continuing feud divided by a line from the Google sandbox. Each side support their respective crafts, each believing their job is important to online success.
On the one hand, the SEO team must bring customers. The other must communicate brand experience. Are both essential, yet employ completely different techniques and ideas. How can web site design and SEO live together in harmony?
The look Team
Web site designers create websites with all the client’s audience at heart.
All too often they feel a user’s experience dictates success. A fairly easy "build it and they can come" mindset pervades their method of site design. It gets better bad.
At the standard level, creative teams long to inform a story. Through design and copy, the team needs a logo and crafts a global correctly. They built a web site with a look and theme; an idea and flavour. Often, the best way to show a communication is via more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) is becoming more predominant with additional broadband penetration.
Designers intend to make use of these technologies since they engage the person. Technological integration helps tell the company story and bring design your. If Flash or Silverlight could make the overall site experience more desirable and interactive, then designers should implement them accordingly.
The SEO Team
In case a designer tells a story, then a search engineer provides directions for the lecture hall where it’s told. The SEO side focuses heavily on traffic and visibility, believing an internet site has to be seen to become heard.
Now here’s a surprise. Remember those cool technologies the creative team wants to use? Well, SEO desires to rely on them too. They’re just more cautious.
While an SEO-friendly website does not need to be straight HTML, SEO teams have to take into consideration search engine spiders. Even if a web site uses AJAX, key content should be available to spiders for indexing.
That’s where the two teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. So what’s more important: the experience or perhaps the traffic? Which argument is correct?
It cannot be about Search engine marketing. Should you drive traffic towards a niche site and user experience is sub-par, you disappoint not merely the person however the client as well. Conversely, what good is surely an eye-catching website if it’s impossible to see it? The net is very large enough for experimental website design and appearance optimization. It really is large enough.
Whilst not easy, the internet designer and search engine engineer can discover solutions to achieve both creative and look interest without sacrificing the integrity of either.
The important thing to such compromises is education. Creative must realize how SEO works; SEO should also comprehend the significance of certain elements of design to branding and messaging. Both must also consider how visitors will attain the site. Will they believe it is solely through search? Or will a media blitz (including social media) help push traffic towards your website? These elements must be considered when negotiating design and optimization issues.
You (The consumer) Comes First
In spite of department affiliation, our web designers and SEO engineer will set your (client) interests before their very own. Clients want both brand identity and look visibility. The creative and SEO teams need to put away their feud in order to meet such expectations.
Sometimes you may have to forgo a video splash page, or else you should optimize a Flash microsite. Although you may disagree with all the other department’s tactics, you continue to need them to achieve project objectives. Our client matters. You matters.
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